Content marketing is important, not just because it works for building trust, generating leads, and cultivating customer loyalty, but because it has become the new normal from the consumer side. It is, in itself, helping to evolve what customers expect from the brands they interact with. By tracking which content is the most successful, we’re learning more about our consumers. Content marketing here in hello world crop create better buyer personas, Develop more accurate buyer segments as well we help in improve personalization.